The word 'Trade' stems from the ancient word for a footprint or a track. We bring together Australia's elite trade visionaries to decode how they stepped off the tools, navigated the business labyrinth, and forged the tracks others follow.
Behind every track-maker is a method. These are the hosts who provide the roadmap — bridging behavioural science and raw worksite reality.
Senior UX Researcher & Applied Psychologist
The mind mapping the behavioral metrics and structural mental load of leadership. Luke decodes the cognitive architecture behind every decision a trade leader makes under pressure.
Applied Mind Academy Founder · TAFE Trade Lecturer · Conversational Hypnosis Trainer
The master of worksite psychology and high-leverage team communication. Matthew translates deep behavioural science into the raw language of the job site and the boardroom.
Like entering the Minotaur's maze, one wrong turn can swallow your cash flow, your culture, or your mental health. The walls shift. The exit hides.
Tradies Who Lead is the Silver Thread — an unbroken line of core values, systems, and deep psychological tools that ensures you scale the business without losing your way or snapping under the pressure.
One wrong turn and the labyrinth swallows your cash flow whole.
A dead end in culture costs you the crew you fought to build.
Push too hard, too long, and the pressure snaps the leader first.
Real conversations with the leaders who stepped off the tools and built businesses others follow. Press play — chapters timestamped.
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